The Art of Selling Wine

The Art of Selling Wine combines essential wine knowledge with something every hospitality and wine professional needs: the confidence and skills to sell.

Designed specifically for your business, this two hour intro-to intermediate class is for professionals working in restaurants, bars, wine retail, importing, and distribution. We’ll strengthen your team’s knowledge of key grape varieties, wine regions, winemaking techniques, styles, and current wine trends—and, most importantly, explore how to translate that knowledge into better conversations and stronger sales.

We’ll explore how to read your guest, ask the right questions, recommend wines at different price points, communicate value, tell a compelling story without overwhelming the guest, and recognize opportunities to increase sales naturally—whether you’re speaking with a restaurant guest, retail customer, buyer, or trade account.

For hospitality professionals, we’ll also cover the details that can transform wine service including presenting, opening, pouring and re-pouring wine. Your staff with learn how to serving sparkling wine, decant aged bottles, and serve at the correct temperature, Through live examples, we’ll show proper tasting etiquette and discuss how to anticipate the guest’s needs throughout their experience. We’ll incorporate key Level 1 and Level 2 principles alongside current wine trends to help build a stronger, more knowledgeable, and confident team.

The class is hosted exclusively for your business, allowing us to customize the experience to your needs—including pairing exercises and sales strategies using your current wine and food menus. We’ll work in examples using bottles your staff see in house everyday so they can more fluently talk about them with guests and feel more confident selling bottles they already work with!

The goal isn’t to simply push more wine. It’s to sell wine better—guiding guests toward better choices, increasing revenue naturally, and creating an experience they want to come back for.

The result: more confident professionals, better customer experiences, stronger relationships, higher sales, and better tips.

Because knowing wine is one skill. Knowing how to sell it is another.

A Vitis House certificate will be provided to all attendees upon completion.

*This class is hosted at your location. Incorporating wines from your current wine program is optional and can be customized to your business.

*ALL CLASS SALES ARE FINAL