The Whisky Ambassador programme is the original accredited Scotch Whisky training course. Designed both for the Licensed trade and those those spirits lovers seeking a comprehensive grasp of Scotch, the course gives you the knowledge, skills and confidence to talk to customers about Scotland’s national drink, furthermore improving customer experience and exponentially increasing sales of Scotland in a glass.® Having been established for a number of years in Scotland, the Whisky Ambassador’s emphasis on immersive and interactive learning has seen our courses rapidly expand to spread intimate knowledge of Scotch whisky across 22 countries and six continents.
